Crack the Code on Innovation Success

Strategic consulting to accelerate innovation, paired with neuroscience‑based upskilling and confidential coaching that turns bold ideas into market‑winning solutions.

Partner With Innovation Experts

Why Innovation Efforts Often Miss the Mark

At least 40% of new products and services fail because teams rush past customer discovery and rely on narrow viewpoints.

Gotara’s Proven Framework to Flip the Odds

Focus on the Real Problem

Understand unmet or unarticulated customer needs before building anything.

Build in Diversity

Cross‑functional, multi‑background teams spark richer ideas and better decisions.

Use Rapid Prototyping Cycles

Iterate early and often with customers, from paper sketches to working models—to stay on track.

Accelerate from Idea to Execution

We combine innovation strategy consulting with neuroscience-based upskilling and targeted coaching—so your teams reduce risk, align cross-functional efforts, and bring bold ideas to market with confidence. 

Beat the 40% Failure Rate

Case Study — Richard’s Team

Role: Chief Product Officer, 21 Years’ Experience

Challenge

Two recent launches under‑performed and yet leadership was eager to green‑light another concept, but board members pressure demanded rigorous de‑risking, faster validation, and a morale boost for an exhausted product organization.

Action

Through Gotara’s strategic consulting partnership, Richard enrolled his entire product group in Gotara’s on‑the‑job upskilling and coaching program. Team members spent just 15 minutes a day on laser‑focused skills to strengthen practical innovation and customer insight.

Results

“Our prototypes are more successful, and the team is more engaged. It’s a win‑win!”

Within 8 weeks, early‑stage prototypes moving from concept to validated user tests jumped from 40% to 68%, and employee engagement scores rose 6 points, positioning the new idea for a confident, data‑driven launch.

Our Customers

And More

Fuel Innovation With Strategic Clarity

Don’t let great ideas die in a backlog. Our innovation strategy consulting helps you turn vision into validated products, fast. 

Schedule Your Strategy Session

Example of Results at a Glance

  • Clear the path from idea to market—leaner workflows and faster decisions kept momentum high.
  • Exceptional customer‑test ratings demonstrated clear product‑market fit.
  • Final launch was 6 weeks ahead of schedule—an unprecedented timeline for the company.

Our Business Coaches

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

D Sangeeta

Founder and CEO of Gotara

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

Dana Ginn

Co-Founder and COO of Gotara

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

John Downey

Amazon and Motorola Alum

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

Karen Leeker

Former VP of Operations of Concordance Health

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

Yumiko Damashek

Retired CXO of CMC Materials

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

Cliff Spiro

Former CTO of Cabot Microelectronics

And More

Real Impact.

Real Results.

Real Growth.

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