Drive Adoption That Sticks

Strategic consulting for solution adoption, paired with neuroscience‑based upskilling and confidential coaching turn skeptical users into champions—delivering ROI in weeks, not years.

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The Adoption Failure Trap

Up to 70% of technology‑adoption programs miss their goals, wasting licenses, delaying ROI, and frustrating executives who signed the check.

Gotara’s 3‑Principle Adoption Playbook

Focus on the “Why” Behind the “What”

Anchor every rollout to a clear, customer‑focused purpose so teams see the upside.

Blend Logic and Emotion

Pair hard data with real customer stories (or live call snippets) that make the pain and the need for change impossible to ignore.

Engage Stakeholders Early

Involve employees, customers, and vendors in prototyping and rollout planning to build ownership before go‑live day.

Drive Adoption That Scales With You

Gotara’s solution adoption consulting builds the muscle your organization needs to sustain change at scale.

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Case Study —   Jill’s 2‑Month Rollout Success

Role: Program Manager, 11 Years’ Experience

Challenge

Implement a new customer‑support platform—but worried about resistance from four busy teams and their leaders.

Action

Jill partnered with Gotara for strategic consulting to deploy the new customer‑support platform. Together they set an audacious 60‑day target for 2 pilot teams, crystallized a compelling “why,” and ran side‑by‑side comparisons that proved the tool’s value. Gotara’s 1-on-1 coaching helped Jill recruit super‑users to lead training and re‑anchor every meeting on purpose, sustaining momentum from kickoff through go‑live.

Results

“Seeing the ‘why’ in action erased doubts. Adoption happened faster—and with a lot less noise.”

The program exceeded expectations—3 of 4 teams were live within 2 months, beating the rollout plan by 50%. Skepticism flipped to enthusiasm as confusion turned into proactive advocacy, and early cost‑saving wins lifted C‑suite visibility.

Our Customers

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Get More Than Sign-Off. Get Stickiness

Partner with Gotara to help your leaders reinfornce behavior change so execution actually sticks.

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Example of Results at a Glance

  • Adoption accelerated well ahead of schedule, compressing roll-out time and freeing capacity for new priorities.
  • Positive user enthusiasm went up and support tickets went down after go‑live, reinforcing confidence in the change.
  • Early ROI evidence secured executive buy‑in for broader expansion, turning the pilot into a funded enterprise initiative.

Our Business Coaches

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

D Sangeeta

Founder and CEO of Gotara

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

Dana Ginn

Co-Founder and COO of Gotara

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

John Downey

Amazon and Motorola Alum

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

Karen Leeker

Former VP of Operations of Concordance Health

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

Yumiko Damashek

Retired CXO of CMC Materials

D Sangeeta, PhD Founder and CEO of Gotara As a C-suite STEM+ leader, Sangeeta managed global teams of 5,000+, so she knows firsthand what happens when these women leave. Sangeeta left her role at Amazon as VP of Connections in 2020 to launch Gotara. Yes, it was in the middle of the pandemic, but Sangeeta has been an innovator and pioneer all her life. Putting her dream on hold wasn’t an option.

Cliff Spiro

Former CTO of Cabot Microelectronics

And More

Real Impact.

Real Results.

Real Growth.

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